Editorial policy

Health content has to earn trust before it earns traffic. These are the rules we hold ourselves to.

The publication gate

No clinical page is published without review. A page moves from draft to published only when a named reviewer has checked it against the sources it cites, and the reviewer and the review date are recorded on the page. The same rule is enforced mechanically in the build: the content schema rejects any article marked published without a reviewer and a review date. An unnamed review is not a review.

Sources

Clinical pages cite their sources, and those sources are clinical sources — dental and anaesthesia literature, professional body guidance and government health information. We do not cite commercial sites, content farms or other guides to clinical questions.

What we will not do

• Invent a clinician, a reviewer, a patient or a study to fill a gap.
• Publish a clinical page that no qualified reviewer has seen.
• Promise outcomes, guarantee results, or recommend a specific commercial product.
• Republish patient ratings or review text for a practice.

Corrections

When a page is wrong, it is corrected and the review date is updated. We do not quietly rewrite clinical claims; the date on the page reflects the last substantive review.

AI-generated content

Drafting tools may be used to help organise source material. They do not replace the reviewer, and no page is published without one. Machine drafts are held to exactly the same gate as everything else.